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Six No’s in the Den, Countless Wins After 🏆✨

Six No’s in the Den, Countless Wins After 🏆✨

by Lottie Richards in News

After being rejected by all six Dragons on Dragons’ Den back in 2024, it’s safe to say it turned out to be a blessing in disguise for our business. While we left the Den without an investment, the exposure from appearing on the show ended up elevating the brand far beyond what we expected.

Since then, Lucie has gone on to win an incredible number of awards. Let me take you through just a few of the amazing recognitions she’s received since appearing on the show.

• Haircare Company of the Year at the International Elite 100 Awards
• 13th fastest-growing company in the UK by The Sunday Times
• Economic Innovator of the Year at The Spectator Business Awards 2025
• Entrepreneur of the Year at the Nation Radio Pride of Wales Awards 2025
• Business Person of the Year at the SME National Business Awards
• Young Entrepreneur of the Year at the Great British Entrepreneur Awards
• TikTok for Business Exceptional Performance of the Year at the Elite Business Awards
• Young Entrepreneur of the Year at The Sunday Times

    Each of these milestones represents far more than just an award, they reflect the growth, resilience, and determination that has defined our journey since Dragons’ Den. What once felt like a setback has become the very thing that propelled us forward, proving that sometimes the biggest opportunities come from the moments that don’t go to plan. We’re incredibly proud of everything achieved so far, and even more excited for what’s still to come.

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