This year, we had the amazing opportunity to exhibit at Cosmoprof in Bologna.
If you’re not familiar, Cosmoprof is basically the event in the beauty world. Running since 1967, it’s the leading international B2B beauty trade fair, bringing together over 3,000 exhibitors and 250,000+ professionals from across cosmetics, hair, nails, spa, packaging and more. It’s a major meeting point for the global beauty industry, connecting brands, buyers and experts from all over the world.
So Lucie and Lucy headed out to Italy to represent us ✈️
And the stand? Unreal. Fully Hair Syrup coded, dreamy, on brand graphics across the walls, our syrups on display and a screen sharing our story.
Our stand looked so beautiful, it actually got us thinking… can you imagine a Hair Syrup shop??!! We’re talking gift wrapping, a Hair Syrup fountain, head massages, fill your own syrups, product consultations, the full experience. Everything.
Okay, it might be a bit of a pipe dream… but how insane would that be? Maybe one day hey 💭
The girls had a very full on few days, talking to thousands of people, spreading the Hair Syrup love, and introducing so many new faces to the brand. Non stop from start to finish.
But it wasn’t all work, there were a few Aperol spritzes and pasta moments squeezed in too 😏🍝
Cosmoprof 2026 = a success.


