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A Very Big Moment: Lucie Makes Forbes 30 Under 30 👑

A Very Big Moment: Lucie Makes Forbes 30 Under 30 👑

by Lottie Richards in News

Big news… like really big news. Our CEO Lucie has landed a spot on the Forbes 30 Under 30, and yes, we’re still screaming about it 🤯🌟

If you’re not already in the know, the Forbes 30 Under 30 is basically the list. Every year, it celebrates 30 of the most exciting, hard working and inspiring people under 30 across different industries, and now, Lucie is officially one of them!!

Even cooler? She’s featured alongside some seriously inspiring names like Molly-Mae Hague, founder of Maebe, and Daisy Kelly, founder of Glow For It, among many others making waves in their fields. (You can explore the full list over on Forbes’ website: Retail & Ecommerce - Forbes 30 Under 30 2026)

But here’s our favourite part: this all started by accident.

Five years ago, Lucie was just trying to fix her damaged hair. No business plan, no big strategy, just homemade hair oils. She started sharing her journey on TikTok, and then… boom. One video went viral, and suddenly everyone wanted a bottle.


Picture this: mixing oils in her parents’ conservatory, packing orders between uni deadlines, and figuring it all out as she went. What started as a side hustle quickly spiralled (in the best way) into something huge, and that’s how Hair Syrup was born.


Fast forward to now, and Lucie is one of the most recognisable young entrepreneurs in Europe. Crazy!!

We couldn’t be prouder. This moment is proof that sometimes the best ideas come from the most unexpected places, and that a little passion (and a lot of hard work) can take you very far 🏆👑

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