We are gleeful to be partnering with GenM, the universal shopping symbol for menopause-friendly products by the Menopause Partner for Brands. As a challenger brand tousling the haircare industry, inclusivity is a mandatory pillar for our brand. Aligned with the likes of Colgate and Mitchum, we feel especially prideful to work alongside other GenM partners across categories to empower the entire ecosystem of a woman’s lived experience, from nutrition to femcare and importantly, haircare.
GenM unites through signposting menopause-friendly products to deliver visibility, choice and trust. The symbol can be found on product packs, in-store and online, empowering women to manage her menopause, her way. The mission? To create a new category in retail. Menopause is an inevitable part of a woman’s life, we are helping make sure they are no longer overlooked.
According to GenM, there are 15.5 million menopausal women in the UK, 1 billion globally, in a life transition lasting up to 15 years. Among those women, studies show 94% want to shop for products labelled ‘menopause-friendly’ and 66% believe brands don’t signpost clearly and cannot readily find what they’re looking for.
This accreditation refers to any product at market that can help relieve, ease or support any of the 48 signs of menopause. Every MTick product must complete a robust application process to meet the qualifying criteria, with a provision of evidence to demonstrate how it eases, relieves, and supports any menopausal symptoms and signs. There are approximately 48 signs of menopause women may adopt at some capacity, from worsening PMS to depression and thinning hair.
Around 40 - 50% of women experience hair issues during menopause, ranging from thinning to dryness and breakage. Our natural and ultra-nourishing, clinically-tested pre-wash oil treatments cater to a range of hair and scalp concerns, making Hair Syrup the ideal choice. Through mindful research on the benefits of natural ingredients to facilitate hair health, we aspire to restore confidence and vitality.
Universally common haircare concerns for menopausal women include thinning, dryness, greying and growth. Hair thinning can be due to genetic predisposition, hormonal changes where estrogen declines affecting hair growth, or even nutritional deficiencies and stress. Dryness can be linked to the scalps reduction in sebum production, excessive heat styling and harsh products which strip the hair of its natural oils - leading to a dry, itchy scalp, more sensitive to products and environmental factors. Greying is a natural part of the aging process but can be impacted by hormonal shifts which influence the hair pigment. As we age, the hair growth cycle slows down, resulting in shorter growth phases and longer resting phases meaning length can be harder to obtain.
In our research, with these widespread concerns in mind, key ingredients recommended include rosemary, lavender, avocado and sweet almond oils - all of which are available as part of the Hair Syrup pre-wash oil line. Take a moment with our calming, confidence-boosting Pause & Pamper Bundle with Growsmary and Zen, to elevate your self-care ritual. Designed with menopause in mind, this bundle supports soothing scalp care, hair growth, and moments of much-needed stillness. Simply massage the pre-wash hair oil into your scalp 1 - 2 times a week & wash thoroughly for best results.
Our Growsmary has made headlines after being crowned as one of the best rosemary hair oils on the market, ideal for helping to support hair density, our rosemary and thyme pre-wash hair oil is a botanical syrup that helps to promote hair density and vitality while nourishing your strands.
Our aromatherapy-inspired scalp oil Zen is infused with lavender, oat and hemp - an office favourite! Zen can deeply condition your hair while its calming scent helps relax your senses and promote well-being. Crafted to de-stress and support natural hair cycles, this oil blend is the perfect way to unwind and care for your hair, but also your mind.
In the words of our Founder & CEO Lucie Macleod, “as a female founder, I have a strong personal affiliation to women’s wellbeing. As someone who has dealt with PMDD and other hormonal complications, I am delighted to be involved in an initiative that raises awareness, support and care for women”.
Stay tuned for our exclusive implementation of the MTick to our products in the near future, the world's only menopause-friendly shopping symbol. In the meantime, shop our relaxing Pause & Pamper Bundle!
Read more about this initiative at: https://gen-m.com/.