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Hair Syrup vs. Just My Look: The Epic April Fools Beauty Battle Between Brand & Retailer

Hair Syrup vs. Just My Look: The Epic April Fools Beauty Battle Between Brand & Retailer

by gwennan jones in News

For this year’s April Fools escapade, Hair Syrup has been ranked amongst prodigies, from Dyson to Heinz and Crocs. In the Herculean saga of the retailer who stole their stockist Social Media Manager - in the famous words of Linda from The Traitors, “who the hell is not going to come back?!” In the same vein, what is coming to the Hair Syrup shelves? 

 

In the background from London to Leeds, the team was pre-heating some controversial content for the 1st of April. A suggestive job posting, a Leeds-based opportunity and a heartbreaking public announcement to TikTok of our Social Media Manager Lucy’s unexpected departure. This provoked a catalyst of onlooker conspiracy theories and speculation, amassing over 3 million views in less than 24 hours with everyone wondering the same thing - what is truly going on? Even our soon to be COO joining the Welsh office was fooled. Might I add, he’s a former professional poker player.

 

In an unforeseen bombshell development to the disbelief of our audience, Lucy was identified by eagle-eyed internet sleuths cladding a high-vis for a Daedalian new employee reveal… with the Just My Look social media team - one of Hair Syrup’s long term retailers. The Just My Look content only added to the labyrinthian friction. Minus one small detail… the fact the stunt was an undecipherable 4-day April’s Fools ploy. Can we add actresses to our CV’s now?

 

We can’t get enough of April Fools here at the Hair Syrup office. Lucie hosted a momentous Masterclass in Dividends at The 2025 UK Shareholder Summit. The location fell nothing short of ironic at Reject’s House, Dragon’s Hill - if you’re not already sick of the Dragon’s Den references. If you haven’t noticed already, this glaringly never happened. 


Championing tangible, purposeful connections with people is paramount and at the heart of our brand. The collective onset heartbreak is testament to the close-knit relationship we have cultivated with our community. As part of the employee-generated content ascent with viewers hooked, comments swayed from “Lucy is Hair Syrup I don’t accept this” to “I don’t believe it!”, and “Lucy will always be a part of Hair Syrup”. If you join our TikTok livestreams often, you’ll know we cherish conversing with our regulars and vice versa, with our regulars acquainting every team member, from livestream hosts to those in the warehouse! Camaraderie in our customer’s route to healthier hair is cardinal to us - so we adopt any opening to be playful on our page with liberty.


We have to give credit where it’s due, we couldn’t finesse you all. Therefore, to show our gratitude for indulging in our mischief, we extended 20% off the entire website with the code ‘Lucy’ - the employee zealously committed to the role of the poached employee. Our warehouse is officially working in overdrive!


To celebrate the positive news of Lucy’s official stay at Hair Syrup, shop her current routine! Commencing with the heavy-duty foundation of Scalp Superfoods, deeply massaged into her scalp with the Shampoo Scalp Brush to nourish the scalp and fortify the hair. The syrup is infused with lime essential oil alongside 12 natural, nutrient-rich ingredients, including açai, coconut, kiwi, marshmallow root, chia and blueberry to give her hair a well-deserved drink. She then administers Zen on her lengths and ends for deep conditioning in an aromatherapy-esque syrup penetrated with lavender, oat and hemp - entwined with our whipped hair mask Buttercream combining shea butter, mango butter and cocoa butter working to reignite dull, lack-lustre strands. 


Haircare doesn’t conclude with products alone, it also extends to tools. After gently drying her hair with the microfibre hair towel, Lucy’s go-to leave-in oil is Rose Bloom, a protein-rich formula infused with adaptogenic botanical extracts; blending rose over a finetuned base of vanilla, marshmallow, and candied notes to lock-in moisture. At Hair Syrup HQ, we religiously use and interchange our leave-in oils, but Lucy’s favourite may be subject to change with a widely anticipated upcoming launch…


If you’re on your haircare hunt, beeline to Just My Look to get your Hair Syrup fix alongside all your beauty favourites. The back and forth internet beef was *surprise revelation* solely to promote the exclusive launch announcement of a product we’ve been teasing incessantly across social media and previous blogs… the Very Cherry! A Vitamin-Boosting Leave-In Hair Oil, coming soon this May! Launch party pending?

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The Importance of Your Tools: How to Enhance Your Haircare Product Performance

The Importance of Your Tools: How to Enhance Your Haircare Product Performance

Our products actualise alchemy but contrary to popular belief, healthy hair also extends to the tools you use. You know the sensible steps like using low or no heat on your hair, not straightening wet hair, using heat protectant and more - but while we are on our haircare exodus together, lets finetune it to perfection. Incorporating efficient tools into your routine can enhance the performance of your syrups, so for a well-rounded routine, consider implementing these practises: 1. Shampoo Scalp Brush For many of our users' weekly hair oiling, they’re inclined to use one syrup for their scalp and another for their lengths and ends. Our Shampoo Scalp Brush pairs especially well with the pre-wash syrup you opt for on your scalp. Spend 5 minutes deeply massaging with your syrup of choice to unlock the full potential of the syrup and enhance product absorption. After being deeply infiltrated to your scalp, strengthen roots, stimulate hair growth and help remove buildup of old cells leading to a flaky scalp through a gentle exfoliation. This simple act of self-care also helps to balance oil production. The act of massaging itself is not only our favoured tranquil step at the hairdressers but encourages stimulation of pressure points in the head and neck to increase blood circulation for scalp health, reduce stress and remedy mood - even alleviating tension headaches for a better night's sleep.    2. Sectioning Clip An essential in any stylists toolkit, use our beginner-friendly Sectioning Clips during your hair oiling ritual to dexterously discipline thick hair and ensure balanced coverage of the product on the scalp to achieve desired results. These heavy-duty clips are designed to securely reserve hair without denting or slipping.   3. Microfibre Hair Towel The Microfibre Hair Towel is sneaking into mainstream consciousness but is still so severely underrated in comparison to its traditional cotton towel companion. With densely packed towelling fibres, the towel instantly minimises frizz and helps tame the maine with a tender approach - especially necessary if you have curly or delicate hair prone to breakage and splintering. The towel cuts the drying process with the microfibre’s high absorbency taking away the urgency for heat damage from blow dryers. Consider them eco-friendly with prolonged durability that can withstand periodic washing. Being lightweight and compact, they make the archetypal travel companion for drying hair on the go.   4. Flexi Brush The long-awaited restock of our Flexi-Brush is finally here, nicknamed by the team at the office ‘The Hairbrush of Gods’. You may have been given the advice to never brush wet hair, but this magic brush makes it doable. Made from eco-friendly and natural wheat straw biomass, the intricate retracting loop design and double curve makes the brush uniquely flexible with an ergonomic design, curving to the contours of your scalp - great for a head massage. The flexible soft pin bristles glide through knots and tangles protecting your hair from breakage without any mechanism of painful tugging, fluidly brushing into the ends for amplified softness and shine. Defying what was rumoured the impossible, use it on wet or dry hair for painless, guaranteed to glide brushing - no matter how long it's been since you brushed it last, a promise from us here at Hair Syrup.  5. Bamboo Hair Brush The baby sister of our famous Flexi Brush is our Bamboo Hair Brush. Bamboo is a fast-growing renewable resource, an environmentally-friendly resource to plastic as a durable, long-lasting purchase. 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The luxurious experience of sleeping with this temperature-regulating, naturally-cooling pillowcase will leave you with manageable hair so silky you won't want to go back to your old ways - you’ll be packing this pillowcase in your luggage for the foreseeable for guaranteed undisturbed, restful sleep.  9. Satin Sleep Cap The second half of the satin pillowcase is the Satin Sleep Cap in terms of its benefits. Unlike other fibres, this is a breathable option. With this particular product, the satin sleep cap can help protect and maintain your hairstyles - especially for those with curly hair by keeping the curls intact and preventing frizz forming overnight. That being said, this is suitable for all hair styles to prevent moisture loss with a naturally less absorbent fabric composition. While satin itself is generally easier to care for and keep stain-free than silk. Embrace these haircare luxuries and shop our arcane selects to ensure your routine is optimised to its full potential.

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Our social media has been charged with sneak peaks of countless products as of late. A liberal drop of new mastered products launched exclusively on our 10 hour TikTok livestream on Monday, amassing over 1.5 million likes collectively. Hair Syrup injected life to an otherwise mellow Monday, with an orchestrated 10 hour livestream from 8am until 6pm full of galvanising surprises. The response was wild, our long-awaited restock of the Flexi Brushes totally sold out before some of our team even arrived at the office by 9am. From £1 drops of the branded combs and satin sleep caps, to 50% off the Lemon-aid and Zen syrups with audience giveaways of the Buttercream, Original Syrup, Superfoods and more. We ended the livestream on an even sweeter note, with 30% off The Selection Box, allowing customers to trial the entire syrup range to see which syrup combinations optimise the best results for their scalp and haircare concerns.  One of our beloved pieces of customer feedback is our 50ml Rose Bloom and Honey Dew Leave-In Oils last “too long”. A clear testament to the long-term investment in your hair upon purchase, a little goes a long way. But we are always listening! So to help the girls on the go, we have specially designed 20ml travel-sized bottles of the oils to fit snug in your handbag - or even if you just want pocket-sized samples of the leave-in oils to decipher what works best for your haircare routine! In fresh pastel-coloured packaging and glass bottles featuring our rebranded logo, this is the perfect addition to your vanity - or the liquids bag in your luggage. For a lot of us involved in the beauty space, scent is a vital step in our everyday beauty and wellbeing routines. We’ve been educated by specialists from the Musée du Parfum in Paris to never spray perfume directly onto your hair, as the high alcohol content of the fragrance can dry your locks, leaving them looking dull and lifeless. If you love scents with notes of rose, vanilla and marshmallow - that’s the Rose Bloom leave-in oil in a nutshell. If you would prefer notes of honey, caramel and coconut - the Honey Dew leave-in oil was made for you. As opposed to using dehydrating perfume in your hair, the leave-in oils are designed to lock in hydration and nourish - all while leaving your hair smelling breathtaking. Layered with your signature moisturiser and Eau De Parfum before you head out the door, these are scents designed to turn heads.  The newbies don’t end there, we decided to bring back a fan-favourite from the Christmas 2024 advent calendar - the Superfood Cuticle oil! After an uncertain potential return, our longstanding Hair Syrup fans begged to bring this back, stocking up on their supply after their profound first impressions last December. If you’re a fan of the invigorating zesty-sweet lime notes in our Superfoods syrup, this natural formula is crafted from a blend of nutrient-rich oils like sweet almond, apricot kernel, shea and lime - the same hydrating beauty smoothie, but for your nails. This lightweight, non-greasy cuticle oil acts as a key ingredient for healthy hand and nailcare. This specially formulated concoction has an endless list of benefits from just a few drops. Firstly, the oil formula softens and moisturises the skin around the nails, preventing dryness, peeling, painful hangnails; alongside further damage to the nails and surrounding skin by creating a protective barrier against infections. This soothing product can promote nail growth by nourishing the nail bed and stimulating circulation. With regular use of the cuticle oil, your brittle nails will thank you with a more polished appearance and manicure longevity through protecting polish from drying out and chipping. The reviews and customer testimonials do all the talking - get the limited oils while stocks last! With innumerable sneak peaks on Hair Syrup’s recent social media posts, any ideas as to what the Pacha-esque cherries on your FYP are hinting at?  

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The Truth Behind Hair Syrup’s Dragon’s Den Appearance

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So… we went viral again.  You’ve seen it all over your FYP, but here’s what actually went down during our Dragon’s Den appearance from Lucie’s POV. Filmed in Manchester of July 2024, the pre-show trifecta was complete: Odd Muse coord for for the ultimate woman-in-business look, makeup complete and crucially, a head of Hair Syrup-approved locks. With an inner monologue of line rehearsals and build up of nerves, it was time to take the stage. The offer - £190,000 in exchange for a 3% equity stake. What you didn’t see on screen was the conversation took place over three hours, condensed into a 20 minute segment. After taking to the stage, Lucie gave credit to the powerful hair oiling ritual that transformed her unhealthy hair. With a desire to convey the ‘must-have’ superior product performance to the dragons, in Lucie’s own words “Unfortunately, I don't think the dragons got to see the side of the business showing how incremental these products are to my customers' routines. We have transformed lives for people struggling with all types of hair concerns”.  Despite the intimidating nature of the show, this was a conversation not an interrogation. The dragons had a positive and caring nature, who after filming advised on building decisions, in-person activations, retail strategy and more.  Not sure of this bit (I like the rebrand bit): In terms of individual feedback to enhance the trajectory of the brand, guest dragon Trinny Woodall encouraged improving email marketing, Peter Jones offered financial advice, Deborah Meaden gave feedback on eco credentials, Sara Davies helped understand the benefits of increasing D2C sales, then Steven Bartlett advised rebranding - which is now fully implemented as part of the range! Though an offer came close, Touker Suleyman left us with some pointers on email strategy. A motivational conversation to speak to those doing what you hope to achieve. Then was the prolonged eight month wait for the episode to air, with the hopes of positive audience feedback. In light of the disappointment and immediate feeling of rejection after receiving no offers within the Den, this has been an overwhelmingly positive learning experience. After becoming an integral part of our community's journey to hair health with thousands of repeat customers; our community's loyalty to Hair Syrup shows the longevity of our brand mission to heal the world's hair. The before and after customer reviews don’t lie.  On another positive note, after generating 22 million post views, 1.1 million likes and 800k profile views, this experience has allowed us to adopt new members to the Hair Syrup circle in need of TLC in their haircare routine!   We are so excited to share our secrets to healthy hair with more of you since visiting the Den and can’t wait to show you all what comes next!  

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