From Kitchen Concoction to Multi-Million Pound Empire: The Story of Hair Syrup.

In the world of beauty and personal care, few stories are as captivating as the metoric rise of Hair Syrup. What began as a homegrown remedy in a student kitchen has now blossomed into a multi-million pound business. Let's explore the inspiring journey of Hair Syrup and its founder, Lucie Macleod.

The Beginning: A Personal Solution

Hair Syrup's story starts in 2020, during Lucie Macleod's second year at the University of Warwick. Struggling with hair issues like breakage, dryness, and dandruff, Lucie began experimenting with natural oils to create a solution for her own hair woes. Her formulations proved effective, transforming her hair health over a few months.

The TikTok Breakthrough

The catalyst for Hair Syrup's explosive growth came from an unexpected source (at the time not yet well known) - TikTok. During the lockdown, Lucie noticed the "hairtok" trend and decided to share her haircare routine, including her homemade pre-wash hair oil treatments. Initially, with only three followers, she didn't expect much. However, her video went viral overnight, amassing over 600,000 views. The overwhelming interest led people to request the oil, some even offering to pay upwards of £30 for as little as 50ML.

From Viral Video to Business Venture

Encouraged by the demand, Lucie decided to turn her homemade oil into a haircare business. What began as a small side hustle quickly grew. She faced numerous challenges, particularly with scaling up production and managing the business logistics. Despite these hurdles, Lucie successfully transitioned from hand-pouring products to meeting large-scale demand, shipping thousands of units, engaging with retailers and amassing a huge social media following.

Rapid Growth and Retail Success

Hair Syrup's success didn't stop at online sales. Lucie's vision for the brand included significant retail partnerships, and she achieved this by launching with major online retailers including LookFantastic, BeautyBay and ASOS. Her ultimate dream of seeing Hair Syrup on the shelves of big stores like Boots and Superdrug is well within reach and potentially, even in the works?

Staying True to Its Roots

Despite the rapid growth, Hair Syrup remains committed to its core values. The products are vegan, cruelty-free, and made from nutrient-rich ingredients. Lucie's hands-on approach ensures that the brand stays true to its original mission of providing effective, Innovative and natural hair care solutions with many future formulations already in the pipelines.

Looking Ahead

The future for Hair Syrup is bright. With plans for further retail partnerships and product expansion, Lucie aims to keep innovating while maintaining the authenticity that won her a loyal customer base. The brand’s journey from a simple kitchen concoction to a multi-million pound empire is a testament to the power of passion and perseverance.

The story of Hair Syrup is not just about hair care; it's about turning challenges into opportunities and harnessing the power of social media to create something extraordinary. Next up for Hair Syrup? Entering the USA.